Our guest on this episode is Scott Seroka, President of Seroka Industrial Branding in Brookfield. Scott spoke with Becky Messmann, Senior Vice President and Director of Human Resources, about the hiring crisis that some companies are facing. Scott talked about the importance of Employer Brand to attract and retain good people during what some have called The Great Resignation.
Scott has built corporate brands, product brands, employer brands, and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms.
As a long-time advocate for small businesses in Wisconsin, Scott also sits on the Board of Directors for the IBAW and speaks regularly at industry and corporate events on the topics of company branding, employer branding, and company culture.
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To learn more about Scott or Seroka Industrial Branding, please visit: https://serokaindustrialbranding.com/