Tom Branigan, CEO at Branigan, speaks with Lauren Ruff, Assistant Vice President and Marketing Director with Ixonia Bank, about the importance of businesses having a plan for managing a crisis.  A crisis situation can include a domestic incident spilling over into the workplace, a natural disaster, or a data breach among many others.  There are different categories of crisis to consider, and part of developing a plan is to identify your company’s vulnerabilities. It’s also important to create a “go to” team to manage the situation.

Branigan is a marketing communications group based in Milwaukee.  Leading at the helm, Tom has extensive experience in global PR, corporate positioning and reputation management with companies such as DHL, Airborne Express and Palermo’s. Tom’s expertise includes corporate and crisis communications, and employee, investor and labor relations. As a university instructor since 2005, he’s also invested in developing the next generation of communications professionals.

Take a listen…there’s lots of interesting nuggets of information to consider!

Books Recommended By Tom
On Combat by Lt. Col. Dave Grossman & Loren W. Christensen
The Unthinkable: Who Survives When Disaster Strikes – And Why by Amanda Ripley

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To learn more about Branigan or to connect with them, please visit:

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The INSIGHTS by Ixonia Bank Podcast is for informational purposes only and any recommendation made herein does not take into account the specific investment objectives, financial situation or particular needs of any particular person. Whilst the information provided here is believed to be reliable, it has not been independently verified by us. The views expressed herein may change without notice and may differ from those views expressed by other Ixonia Bank personnel. This should not be relied upon as a basis for investment decisions. Before making any investment, you should carefully seek appropriate independent legal, tax and regulatory advice. Copyright: Ixonia Bank 2021