Lauren Ruff, Assistant Vice President and Marketing Director with Ixonia Bank, sits down with Jeff McClellan, Senior Vice President of Creative at Branigan, a marketing communications group based in Milwaukee, to discuss what businesses should consider when it comes to branding.  Jeff has worked with brands such as Wrangler Jeans, Johnson Controls, and Briggs & Stratton.

Jeff shares a few tidbits on strategic branding including ways to develop messaging that addresses the issues your target audience may be experiencing or their interests.  He also explains some simple tools, like the Brand Benefit Ladder, which can help walk you through the process of further developing your messaging and brand.  Additionally, Jeff discusses ways business brands have evolved their messaging and how they’re reaching their target customer since the pandemic has occurred.  Take a listen…there’s lots of interesting nuggets of information to consider!

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To learn more about Branigan or to connect with them, please visit:

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DISCLAIMER – The INSIGHTS by Ixonia Bank Podcast is for informational purposes only and any recommendation made herein does not take into account the specific investment objectives, financial situation or particular needs of any particular person. Whilst the information provided here is believed to be reliable, it has not been independently verified by us. The views expressed herein may change without notice and may differ from those views expressed by other Ixonia Bank personnel. This should not be relied upon as a basis for investment decisions. Before making any investment, you should carefully seek appropriate independent legal, tax and regulatory advice. Copyright: Ixonia Bank 2021