Will Ruch

CEO & Managing Partner of Versant

Will Ruch is CEO and Managing Partner of Versant, a marketing communications firm with offices in Milwaukee and New York. Building on Versant’s 50 year heritage of advertising, marketing and communication solutions, Will has established a Versant specialty practice in strategic communications that drives employee engagement and business results. Through work with Thomson Reuters, Xerox, General Motors, Northwestern Mutual, Aurora Health, Lincoln Financial, Kohl’s, Journal Communications, Wisconsin banks, law firms, and over 20 acquisition integrations, Versant has become a leader in integrated communication strategies that align and engage employees around the culture and goals of their organizations, and drive business growth.

With expertise in strategies and tactics such as employer branding and diverse workforces, Will is a knowledge leader on results-focused workforce communications that recruit, retain and engage high-performing talent. He is the co-author with Patricia Nazemetz, former CHRO of Xerox, of "HR and Marketing: Power Partners." In Partners, Will and Pat combine their expertise in talent strategy and cutting-edge communication with insights from more than 25 HR, marketing and business leaders on proven ways to engage your employees as marketers, bring your brand to life, and drive your organization’s growth.

Versant has received several awards for its own workplace excellence, including the National Healthy Workplace Award from the American Psychological Association, the Healthy Workplace Award from the Wisconsin Psychological Association and numerous Best Places to Work Awards. Versant strives to create a positive, productive and fulfilling environment for its associates.

Will has presented or keynoted at more than 100 national seminars and conferences, including ACG Intergrowth, the National Retail Federation, Society for Human Resource Management, venture capital conferences, and Manpower webinars. He is an ACG Board member, an active community volunteer, and serves on a number of area boards